The Farm Story
Josimar, widely known as Lalá, has taken a significant leap in her coffee farming career by shifting to specialty coffee production on his ancestral farm. This transformation, supported by her daughters and neighbors, marks Lalá's first foray into the high-quality coffee sector, earning her unprecedented recognition.
Specialty coffee has not only enhanced Lalá's reputation but also fostered community and collaboration, particularly among women on his farm, who actively engage in knowledge exchange with veterans in the field. She emphasized the importance of sustainable practices, especially in water conservation, vital for the farm's ecosystem.
Central to Lalá's journey is her family's support, particularly from her daughters, fueling her optimism for the farm's future in producing specialty coffee that promises to sustain future generations. This pivot to specialty coffee underscores Lalá's commitment to innovation, community building, and environmental sustainability in enhancing her family's coffee legacy.
