The Farm Story
Rovira, a coffee producer from San Agustín, Huila, has spent 23 years cultivating coffee, with a notable breakthrough when she became the region’s first to plant Pink Bourbon. Her farm, La Pelota—named after its rounded terrain—sits in a lush, humid mountain ecosystem ideal for high-altitude cultivation. Driven by a passion for quality and innovation, Rovira earned 6th place in the 2022 Cup of Excellence. She continues to refine processing techniques and varietal selection through a broader genetic program aimed at cup consistency, disease resistance, and sustainability, positioning her farm as a leader in Colombia’s evolving specialty coffee landscape.