The Farm Story
Fazenda Fortaleza, owned by the Barretto family since 1850, underwent a major transformation when Silvia Barretto and her husband Marcos Croce shifted from conventional methods to a sustainable, relationship-driven model focused on quality. In 2009, their son Felipe, returning from a specialty roastery in the U.S., established an on-site coffee lab, introducing varietal separation and advanced processing. Located in São Paulo’s Mogiana region—known for its sweet, well-balanced coffees—the farm benefits from ideal altitude, sun exposure, and soil. Today, Fortaleza exemplifies the union of tradition and innovation, producing specialty coffees with depth, creamy body, and subtle dried fruit notes.
